My name is what?

Identity Crisis

Yesterday was an exciting day. I came up with a project name and a few logo and slogan ideas. I also registered a couple of domains that might be useful to me down the road. It was no great accomplishment but it allowed me to get started on setting up some social media and networking accounts. I spent the bulk of the day on that.

Then today, as I was sorting through those accounts, I realized that an old abandoned start-up venture of mine might actually have a better name than the one I came up with yesterday. It’s definitely more catchy, it would save me some time and money, and coincidentally, it is appropriate to the project I would need it for.

So, which name do I use? I’ve set up a whole slew of online accounts under the new name, but I’m not sure I like it as much. For the old one, I already have a business entity registered in my state, an EIN, and a bank account. I have the domain for it also. The only drawback is that the old name is not available on the social media and networking platforms for which I’ve signed up using the new name. So, if I use it there would be inconsistencies in the name across the web.

What are the critical components of a good name? And how important is consistency?

One brick at a time.

Brick by Brick

The Great Wall

One of my biggest challenges in this adventure is coming up with the capital to cover the start-up costs of my business ventures. Instead throwing my hands up like I did in the good ‘ol days, I’ve decided to have a little fun with it. I am starting small — think bite size — and working my way up. To make things interesting, and because I really don’t have a choice in the matter, I’m making a point to invest as little personal money as possible into Wall Woes and its projects. I wanna build this puppy up from scratch.

The Approach

There exist several sites online that provide quick and easy ways for anyone with a constructive hobby and some creativity to make a little money. It just so happens that I like to make things, so I will capitalize on that with a few creations that require little to no funding. To help move things along, I will increase my exposure and haphazardly support the local movement by exploiting my personal network of friends and family in the area. A few favors and some sweet talking and I’ll be blazin’ my trail to success.

As cash flow allows, I will reinvest into bigger and better projects. Chronicles of each project will be posted and will include relevant details, tips, pics and links. Meanwhile, a list of my current projects is always available on the Projects Page, which will be available soon, and updated weekly at least.

Mongolians

I got 99 wall woes and a Mongolian ain’t one.

Laying the Foundation

I’m diving head first into an undefined career. I have no plan to speak of, which I like, but I’m starting to feel like I could use some direction. I’m going to attempt to establish this on my own by getting my bearings. After all, I can’t very well decide where to go if I don’t know where I stand. Let’s see what I’m working with.

Challenges

  • I have the attention span of a goldfish in fish bowl of coffee. If I don’t have several different but related projects to fall back on when my focus lapses, I run the risk of abandoning everything.
  • I have decided to be my own boss, but I have very little experience in the fields of self-employment that I’m committing to. This has led me to jump ship on several of my previous business plans.
  • The list of things I would like to accomplish in my lifetime is growing faster than the list of my accomplishments. Again, this has led me abandon projects in the past.
  • I am something of a social butterfly, but my success is going to rely enormously on my ability to set time apart for myself.
  • Time, money, and life as I knew it.  Making drastic changes to attitude demands a notable adjustment to lifestyle. To really change speed, you’ve gotta shift gears. However, as I’m making this transition I still have to support myself which requires, at least temporarily, that I maintain some old practices like my current serving job. So the real challenges here are balance and time management because I have to give my new projects the attention they need while riding out my old lifestyle to get by.

Life Clouds

Alright, I’m ready to tackle all of that. Almost. There are a few more things I need to consider. I have some basic needs that, if not met, will hinder my ability to manage the challenges. If I can’t satisfy these, forget the sunshine, it’s the lightning bolt for me.

Needs

  • Mental stimulation – I need to expose myself to the types of challenges and environments that demand my focus and spark my creativity. This includes spending time outside!
  • Diversity – On par with my first challenge, I need several varied projects that each have the potential to blossom into opportunity. On top of keeping me engaged, this will serve as job security.
  • Expertise – I need credibility, and for that I need to be an expert in something. This takes time, so my projects need to maintain a common thread despite their differences in nature.
  • Health and fitness – I do my best work when I feel good. I feel good when I’m in shape and eating right. This is so easy to ignore, but it’s as important to my success as the actual work I do.
  • Mobility – I enjoy having the freedom to travel, so every opportunity I take advantage of needs to allow room for that eventually.

Now my plate is filling up, but there’s still something missing. What is the ultimate goal? It turns out, that’s a tough question. The life I think I want is constantly evolving, as is my understanding of the life I have. This is part of the reason I am not devising a set plan of action. Instead, I’m relying heavily on the short-term goals because those will always be more relevant to me at any given point, and will allow me more flexibility.

Goals

  • Set goals often. By habitually setting short-term goals with strict deadlines, I’ll be forced to stay focused and “git ‘er done,” so to speak. In addition, I will be rewarded with a recurring sense of accomplishment.
  • Get organized. If I’m going to be busy, I have to be organized to maximize my efficiency.
  • Ask for help when I need it! (Help!)
  • Sign up and get familiar with more social media and networking sites. As much as I dread this, I know it’s the best way for me to get exposure.
  • Have this blog up and running by the end of May, 2013.
  • Have fun! If I can’t enjoy it, I’ve chosen the wrong path.

Now, to prove that unconditional commitment I was talking about…

Gem

We all have dreams that crystallize our hopes for our greatest achievements, happiest moments or desired pleasures. Most of us find our dreams at the end of sentences beginning with “If only…” Sometimes our passion makes us bold enough to live out one or two. The challenge for all of us is to place our dreams within the “big picture” — the overview of our lives — and believe that we can fulfill them. Our dreams are the chunks of coal from which we will cut our diamonds.

Bob Rotella
sports psychologist, author

Declaration In Dependence

This is my success story. I am going to make it up as I go. I decided to stop thinking and start doing, and this is what I have to show for it. Exactly what “this” is, is still somewhat of a mystery to me but I’m not going to waste any time worrying about that.

I always believed that I would get some great idea one day that would land me a “career” doing something I love. It made sense to want to be my own boss. That would be much more rewarding than working for someone else. I could be independent, and make on my own schedule, and everything would work itself out. Right?

Not exactly. Ironically, independence, as it applies to careers, implies a very strong dependence on others. Unless you’re forging money, you are not making a truly independent living. If you work alone and for yourself, then your customers are your business partners. You depend on them. If you gamble for a living, you depend on someone else losing money. No matter how you look at it, you are dependent upon others. What’s more? In most cases, the more people you depend on, the better your chance of success.

I have been in denial of my dependencies for most of my life. Since I graduated college six years ago, I have yet to do anything that I am proud of. I was so sure that success would smack me in the face, I gave up all efforts to gain work experience of any kind. I was too proud to even consider career placement. I preoccupied myself with all sorts of “great” business ideas while staying afloat through dead-end jobs in the service industry. The growing frustration of my under achievement was suppressed all along by the comfort of old habit as I waited for the one moment that would change it all.

And then it came. Only it wasn’t a moment, and it felt a hell of a lot more like backtracking than progress. It was a chain reaction built up by years of accrued disinterest, tipped off by heartache, that led me to flee the comforts of home to examine my life from a different angle. Total elapsed time: 13+ months and counting. Accounts of this are a closely guarded secret.

What have I learned from it all? It’s never too late to turn things around to start living the life you want. All it takes is one decision and unconditional commitment. Life is short, and it only gets shorter as you grow up. So here I am nurturing my interests into passion, because passion makes way for purpose. And like anything worth while, it takes time and attention to develop.

This is my success story. Consider it begun.